In an original advertising move to endorse the new season of “Man vs. Wild”, Discovery Channel placed a replica of the camel carcass in Sydney’s Wynyard Park and put it up for rent, on a popular website.
Passers-by had the opportunity to crawl inside the carcass, dubbed Camelot, to see how Bear felt during his survival test in Sahara, and also fill in a form telling Discovery why they would be the best tenant for this unusual property, for the chance to win a holiday voucher worth $2,500.
